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        <h1>
          Aesthetic framing
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        <div><p>A
key part of setting up a shot is aesthetic or stylistic framing
that delivers precisely the impression you’re trying to convey.
Without proper framing, the subject might be lost in the shot, or
unnecessary elements might distract the viewer and make the image
visually confusing.</p>
<p>To achieve aesthetic framing, consider the following:</p>
<ul><li><p>As you frame the shot, question everything in the shot
and where it’s positioned. Is everything in the frame there for
a reason? For example, will a logo on the back wall be visible to
viewers? If you have more than one subject, do their positions in
the shot support the scene?</p>
</li>
<li><p>Aesthetic framing is as important as properly adjusting the
camera. For example, a wide, expansive shot might be appropriate
if you’re emphasizing a specific location, but not if you’re trying
to establish an intimate one-on-one talk with the audience. Framing
the subject too tightly can give the audience a sense of apprehension
or claustrophobia, which may or may not be desirable depending on
the desired effect.</p>
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